Britain’s top viral foodie hotspots have been revealed – and you can find the ones near you with a simple step.
The top 20 trending food spots in the UK have been named, with The Shed in London taking the top spot, according to a poll.
Viral dessert shop Humble Crumble came in second place, beating Beef Smokehouse in Manchester which came third, the study of 2,000 adults who use social media found.
The list also includes SpudMan, a jacket potato specialist, and Urban Tandoor of Bristol – known on social media for its musical parodies such as ‘Bhaji Girl’ and ‘You’re the Naan that I Want’.
Jeremy Clarkson’s Diddly Squat Farm ranked highly, making it a popular spot among food-lovers.
Plus, it was revealed one in three people would rather visit a venue that has gone viral than a Michelin-starred restaurant – a stat that rises to 53 per cent among Gen Z.
The research was commissioned by car insurance expert Tempcover, which has created a tool to help Brits plan road trip adventures to some of the nation’s best food spots.
You simply input your postcode and the distance you are willing to travel, and it calculates the nearest spots for you to try.
Jeremy Clarkson’s Diddly Squat Farm ranked highly, making it a popular spot among food-lovers
Nearly four in 10 have visited a restaurant because it had blown up on social media.
One in 20 has admitted to travelling over 100 miles just to visit one, with the average longest distance of 43 miles, the data showed.
Plus, 91 per cent reported being satisfied with their trip – and only two per cent dissatisfied.
Marc Pell, Tempcover’s managing director, said: ‘The research shows social media is now one of the most powerful drivers of food discovery among Brits, where for some, a viral burger can beat the old school prestige of a Michelin star.
‘These platforms have opened a whole new world of food for many – and it’s clear they’re willing to travel longer distances with loved ones to visit these locations.
‘This is about making a memory as much as it is about the meal.’
The research also revealed smoky BBQ platters are the most sought-after food seen on social media (18 per cent).
This is followed by loaded fries (13 per cent) and melted cheese dishes (13 per cent).
Research of 2,000 adults who use social media found viral dessert shop Humble Crumble to be second, beating Beef Smokehouse in Manchester which came third
Britain’s top viral foodie hotspots have been revealed – and you can find the ones near you online
Overall, Instagram is the platform that influences food choices the most with 18 per cent – rising to 28 per cent for both Millennials and Gen Zs.
While Facebook was the top influencer for Boomers with 11 per cent, 73 per cent said none of the major social media sites influences their food choices, a view shared by just one in 10 Gen Zs.
But when planning your next day out, you might want to take inspiration from the list and see what innovative food options are close by.
Marc added: ‘Whether it’s a quick drive to try a local gem or a spontaneous hundred-mile road trip to sample the latest viral burger, having the freedom to hit the road and share the journey makes these moments possible.’
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